While everyone gets all excited about the new kindle from Amazon, you can be a rebel instead of a follower and get the Ian Fleming Special Edition Reader at Sony. For those who actually like to read the books that James Bond’s Daddy wrote you can take advantage of this collectible that will come loaded with a download code for 2 free Ian Fleming ebooks. The reader itself has a beige suede cover with embossed ‘007′ on it and retails for $299.